LAUNCH OF THE THIRD BILLION CAMPAIGN: Preparing and Enabling 1 Billion Women to Enter the World Economy

February 1, 2012:  9 AM – 11 AM EST

On February 1, 2012, La Pietra Coalition, an alliance of corporations, governments, nonprofit organizations, and educational institutions will launch it’s Third Billion Campaign.

Over the next decade, the impact of women on the global economy as producers, entrepreneurs, employees and consumers will be at least as significant as that of China’s and India’s respective one-billion-plus populations, if not greater. In other words: if women’s economic potential can be successfully harnessed and leveraged, it would be the equivalent of having an additional one billion individuals in business and in the workforce, contributing to the global economy: often referred to as the “third billion.”

Join representatives from Booz & Company, Ernst & Young, Technoserve, SELFINA, Vital Voices Global Partnership, and the World Bank this Wednesday morning for a panel discussion hosted by Reuters’ Claudia Parsons on the important role that corporations, in partnership with NGOS and governments, can play to enable and prepare them to take vital roles in the economy.

To watch our live webcast, visit: http://www.ustream.tv/channel/the-third-billion

Join the discussion on Twitter: #3rdBillion

Leave a comment